Track what you eat.
Your coach does the rest.

A nutrition tracker for UK personal trainers and self-serve users. Flat-rate, no success tax, no fake advice from an app.

Platepace is a tracking and calculation tool, not medical, dietetic, or fitness advice. 18+ only. Consult a qualified professional for health decisions.

What you get

Flat rate. No success tax.

One price, unlimited clients on the Agency plan. Incumbents charge £115+/mo extra for white-labelling. We bundle it.

AI photo → macros

Snap a plate, confirm the draft. Two-stage pipeline identifies food then does deterministic maths from a verified database. Cheaper and more accurate than one-shot LLM guesses.

UK food database

Seeded from CoFID + filtered Open Food Facts. Cleaned with AI dedup so "200 bananas" is actually just one banana. Add your own custom foods per tenant.

White-labelling included

Your logo, your colours, your subdomain. Clients sign in at your branded URL, not ours.

Coach dashboard

Traffic lights per client, macro overrides, private notes, bulk nudges from editable templates, invite links. Advice comes from you, the app just keeps score.

No-password sign-in

Magic links only. Nothing to breach, nothing for clients to forget.

What Platepace is not

Platepace is a tracking and calculation tool, not advice. We do not tell you what to eat, whether your targets are right, or how you should change your behaviour. We record what happened and do the maths. Interpretation belongs to you or your coach.

No "you should," no "on track," no "great job today," no weight-loss claims. We stay inside UK MHRA guidance for non-medical software and we take that seriously.

Pricing

Honest pricing in GBP, VAT-inclusive until we hit the VAT-registration threshold. No hidden tiers.

Solo

£2.99/mo
Self-serve, no coach.
  • 60 AI photos / month
  • Full manual logging
  • Export + delete anytime
Start

PT Lite

£9.99/mo
Newly-qualified PTs.
  • Up to 3 clients
  • Client dashboard + nudges
  • White-label branding
Start

Pro

£49.99/mo
Growing PTs.
  • Up to 50 clients
  • Priority support
Start

Agency

£129.99/mo
Gyms & agencies.
  • Unlimited clients
  • Multi-coach tenants
See all plans